It's important that you as a business owner
determine the strategy for positioning your
business. Now most business owners start thinking
about positioning, start thinking about these
kind of marketing strategies, think very short
term. I want to break into the market so I'm
going to be low priced. I want to get a large
broad market, so I'm going to do this. I want
to get a upper end of the market so I'm going
to do this. But they are very short term kind
of really advertising strategies more then
marketing strategies. Now what I suggest is
you really think about how you want your business
to be thought of five, then, fifteen years
from now. If that's the strategy you pursue.