This year, the planet’s digital content
will blast through the zettabyte barrier.
That is approximately equal to 1 million times
the information stored in all the libraries in the US,
but finding the right information should feel easy.
It should feel like magic,
and we’re getting closer to that.
At Google we innovate to make search faster and more relevant everyday.
The new experience transforms search,
delivering results instantly, in a way
that has never been done before.
Now, results appear automatically as you type
with no need to hit “enter” or click the search button.
As soon as you see what you need predicted in grey text,
you can stop typing and just look down to find
your results waiting.
''I don’t even have to scroll, it’s right there!''
''I didn’t have to press enter.''
''It was really quick.''
Seeing results instantly lets you refine your search as you type.
Looking for a bird?
A map? A recipe?
You’ll know instantly if you’re on the right track
to finding exactly what you want
so you can adapt your search on the fly.
Improving the speed and precision people have come
to expect from Google, was an incredible engineering challenge.
When we came to the infrastructure team and said,
''we’re going to be serving many times more result pages for each query performed,''
they thought we were insane.
Even before this improvement,
Google was serving more than a billion searches per day.
We had to find efficient ways to address the increased demand.
Search is a hard problem that’s far from solved
but at Google we are constantly innovating
so you can think less about how to search
and more about what you find.
''Oh look at that. I like that.''