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Telling Tales: Fantasy and Fear in Contemporary Design
Poziom:
Temat: Sztuka i rozrywka
Telling Tales has objects displayed by people who trained as industrial designers,
generally speaking, or product designers rather than as fine artists.
But here we see them using their design training to create pieces that are more symbolic than they are functional often
or which are very decorative they are not prototypes for mass production but they are more like personal statements.
Since the early 1990s there has been a strong interest in the sort of conceptual value of design
and designers have learned to act very independently and to think very independently
and to personal manifesto statement pieces rather like artists make their own personal works.
I specifically chose works for this exhibition which seem to have some narrative content or references to history
or in this particular room we are standing references to fairy stories or more general universal stories.
Why do designers go back to this kind of content?
well i think that they realise that design works are able to carry an awful lot of meaning
and that they can communicate very well as designer objects because we read them as the functionality of it,
we understand it in some kind of fundamental way and people can be touched by the content of these universal truths, i suppose.
When we started off we just thought we didn't want to be in line with all the producers
hoping that we could produce an industrial product for them.
The only thing we wanted to be was as free as possible in a creative way.
So not linked and not limited by the production process and not to the market, not to clients, not to commercial aspects
just only to be dependent of your own mind and to be the curator of your own mind.
Nynke and i thought that it would be kind of funny to imagine ourselves in, lets say, an office of a very bad person
a person who makes the money off the backs of the poor.
I think its satirical yes, but that doesn’t mean that satirical cannot be beautiful.
I think that also they have a sculptural quality which is very important to our work.
For me its using certain techniques or using certain craft is a way of getting across a story
and having people look at objects in a new way and for me I have always been inspired by these specific objects
its about looking at their story and sometimes creating stories about them and then telling those stories to other people.
I found this old fox and its ears were already broken and disintegrating
and the damage that it had already sustained through its life as an object
that inspired me to create the idea of the golden maggot -
which is for me about the process of life and death and not looking at maggots as a disgusting creature
which is how they are usually viewed and by recreating them in gold it gives them a new life and a new way of looking at them.
We work in this context of design, industrial design which has been hijacked by a minimalist agenda
which stylistically is very strong but in terms of contents its meaningless.
And i think just like myself there are other people who felt that there is something missing
we want these things to relate to our life and how we see the world and really becomes an expression for our mood.
Around here 2000/2001 I became interested in the whole idea of decoration.
I realised that this was something that come through industrial design or art school
decoration is something we automatically taught not to do
and i started to realise why not because there is something very interesting there.
I started to look at pre-industrial revolution design and much more handmade craft products
and actually spent a lot of time here in the Victoria and Albert Museum:
looking through the embroidery collection, looking at metal work, wood carving
and i really realised that there is sensuality that we lost in this very bland world that we live in
and I wanted to create something much richer also more narrative and story telling in that sense.
Well there is a term that has been around for a few years now and its describing this kind of work as 'design art'.
I think that its a very contentious term and not really a term i particularly like because it is very loaded.
But i do think that what we have here as a group of designers who appear to be acting rather like artists
certainly with a similar kind of ambition as contemporary artists but I do think that these are works of design first and foremost.
I think that this type of work has really hit the forefront now
possibly because people are interested in having objects that are more interesting than just everyday design pieces.
They want things that are artistic and more conceptual,
but still are things that they can live with and experience in their day-to-day life.
This whole notion of design art for me it does not exist.
I am a product designer, i am trained to be a product designer and that is what I do.
I don’t believe that I am an artist, I still have other ideas about art, about asking questions to the world,
I would almost say like an elementary scientist.
The notion of 'design art' is very irreverent to me.
I myself see pieces which are on a higher price class than what I do in my studio. Much more experiments that will lead to production ideas.
I actually think it is quite dangerous to start to take this 'design art' market as something completely serious
So in the end it will always be a selective era
and that’s a good thing i think because you don’t need this all over the world.
Can you imagine that all the designers in the world would start to make unique pieces and to make these expressive pieces.
Tomorrow you wouldn't even be able to go on the cap anymore.
I think underlying all of the content in exhibition is a certain ambiguity and a feeling of uncertainty.
So even when we are in the Forest Glade in this child-like innocence
it’s still undercut by a sense of threat or double meaning.
So its shifting sands isn't it and there is a sense of uncertainty.
Perhaps that is what the designers in the exhibition are telling us about our own times
that we are in shifting times and there are no certainties any longer.
